I was looking for a sneaker to wear to work that looked good with jeans or casual wear. And i wanted something casual but not clunky like converse all stars. This is such a great shoe. Haven't worn a pair of keds for years and they are still as good as they were 20 years ago. They have more support then they use too which is excellent if your on your feet all day. I got a white pair and a Navy colored pair. Excellent with jeans. A really great look.