So here's the details - overpriced yes, slightly sticky yes, heavy perfume odor yes....but, STREAKLESS and NOT ORANGE or YELLOW!! Easy, breezy application. I'm pretty pale & I have no idea why the word instant is in the title. Develops over about 8 hours. First application was just a hint of color. Second was a nice early summer tan - enough for me to not look like milk. This is a great put on an hour or two before bed - sleep in it stuff. Despite the negatives, the positives are the deal breaker. I've tried a lot of these and a natural color that doesn't streak overrides.
I bought this to use on my face. I have sensitive skin and this product did not break me out. After exfoliating, I applied this and wore it to bed. The color is nice; not too dark, maybe a little orange tint but not overly so and it reads as a natural tan. This product doesn't streak. I worked it into my skin and made sure to rub evenly and didn't have any patches. I applied it the next night to deepen the color and it did darken, nothing extreme, but a lit from within glow. The only negative is the smell. It has that typical self tanner smell and it doesn't dissipate.