Ah, ease of application is the reason that this is my preferred eye pencil. The color is consistent regardless of the pressure applied, and, unlike many other pencils, it is not essential to sharpen it with each application because the pigment is naturally pliant. Oh, colors are great, too.
This pencil goes on dry, making it easy to create a precise fine line, but it also smudges for a smoky look. My only complaint is that it does not have great staying power, even with a lid primer.