The reason for buying this brow powder is because with menopause, my good eyebrows have really, really thinned out. Before I would just brush them a little into place & I was done. I prefer a natural look & not the fake groucho marx/Kardashian eyebrows everyone is sporting now that makes everyone look older. So I am very careful to just apply a little on the missing eyebrow hairs area, comb & a little clear eye gel to set.