The only other brow gel I've used is glossier's boy brow, but I wanted to try this one out. I got the colour beguile which is really similar to boy brow's blonde shade. I like that it has a bit of shine to it which you can't notice except in that it adds a bit of depth. My issues with it are that the brush is really big so it makes it hard to be precise/easy to make mistakes. Also a lot of product gets on the wand so I've found I really have to wipe it on the side of the bottle. In short, looks good but not too easy to apply.