I've been using this product in BEGUILE color for too many years to remember. That color is the perfect color if you're a Brunette. I do think there's an improvement that could be made with the applicator. It gives me more product than I want, but that may just be me. What I do is keep an empty tube of this with a new applicator wand in it, and when I need more product, I'll dip it back into the new full tube. Sometimes I can go for weeks without having to reinsert it for more product. I always wipe the tip of it off because you can drop a blob of product off on your eyebrow if you're not careful. I like my eyebrows to always look natural and not like Groucho Marxs.
I love this product. My hair is dyed, so it's great to be able to match my eyebrows without having to permanently dye them. The product is easy to apply, and stays put. Works exceptionally well.