I love this concealer! I've been using it for 10 years now and it always gives me the coverage I need. I find that you can easily use your finger to apply it to your face, but it also spreads nice and evenly on your skin if you use a brush. I have 02 matte medium shade and it's the exact shade of my skin and I find that using bare minerals light skin powder over it looks perfect in pictures, etc. Highly recommend if you're looking for a concealer that lasts all day, you can use it daily.