I have been using this lip liner for a few years. Though it's not advertised as "long lasting" the color stays on for many hours. I put it on my entire lips, not just lining them to help my Clinique lipstick stay on longer. It has a creamy texture and applies smoothly. The only reason that I gave it 4 stars is that the color stick breaks easily. Despite this, and though I have tried many other lipliners, this one is my go to.