This is easy to use, looks. Much more natural than a pencil, and stays on. I have medium to dark brown hair, and dark(though sparse) brows. The soft brown was definitely dark enough, but I didn’t care for what I saw as red undertones. It’s good product, but I’d recommend trying I person.
Have used this charcoaled brow shaper product for years for eyebrows and eye shadow - awesome and, as all Clinique products last at least for a year. Thanks