It looks so dark in the tube but perfectly subtle on. Stays on well too. I’m at the fair end skin tone wise (“medium light” is my typical powder shade) and it’s a good color on me - not too dark but not too light.
I bought this because my daughter said everyone on TikTok was raving about it. It’s a bit pricey compared to other lipsticks I own, but I do love it! It’s the prefect blend of color and saturation for times when I don’t need a dark or bright lip.