Looks really dark in the tube but is a lovely shade applied - a darker neutral. I paired with a colorful lip liner and it toned down the lip liner and gave me the glossy look I wanted. Also great by itself.
I've been wearing this since the 90's. There's one in my purse, one in my car, one in my office, and probably a few other places for emergencies. There is no other makeup product that I have used as much.
I've used this lipstick for 25 years, have 3 on hand at all times. have never found any other lipstick or lip balm that can compare. just right amount of color with perfect amount of shine. I also have not had dry or chapped lips in 25 years! I will continue to use this product.