I love the color of this almost lipstick. I would think a better name for this would have been Black Cherry because that is the color it resembles to me. I have pale skin and you would think it would be to dark for me, but it is sheer and the perfect shade to complement a pale skin tone. I could also see this working for darker complexions as well. The only thing I would like for them to change would be to make it more of a stain or whatever they do to make lipsticks that wear all day. With this you will need to reapply after eating etc. Otherwise it's great it will make your lips look like you wished they looked naturally.