I'll be honest. I'm not one to wear a lot of makeup and prefer a more subtle look. This is perfect. It gives the right amount of subtlety while adding a little bit of something extra. For me this is perfect. I bought it on a whim from a random email I recieved and couldn't be more happy.
This "lipstick" is amazing! I purchased on a whim and am so glad I did. It provides a great neutral color and is easy to apply without a mirror. As others have stated, it doesn't look like the color in the tube, it just makes my lips a little darker and a little redder-very natural. I'm very pale and it works for me. Perfect for tossing in your handbag for everyday use. So happy with this!
upon reading other reviews, I've decided to try this. I don't usually like lipstick (wide tube, not enough moisturizer) or lipgloss (in a see-through tube, too sticky). I'm glad I ordered this product, it glides nicely, love the shape and it's easy to carry around. It does have a slight shade and with my fair skin, I can't put too much on it, it looks very dark pink/red so I just use lightly.
I originally got this as a gwp and have since bought 2 more. I didn't realize how long this liptick has been around. I love this glossy sheer color. It looks like a light berry color on me.