I have been using this mascara forever. Over the years I've tried others but always go back. I love that it is easy to apply, stays on all day and removes easily at night.
This mascara is very easy to apply. I needed 2 coats to get the desired thickness of my lashes, and that's fine with me. It's easier to make your lashes thicker than to deal with huge clumps! After applying my lashes feel soft and pliable as well, not stiff. I would highly recommend this mascara!
Of all of the mascaras that Estee Lauder makes, More Than Mascara is my favorite. It applies cleanly with no clumping and separates the lashes beautifully. Also it's conditioning, so you're not left with brittle, dried out lashes; the result being less lash loss. Be mindful though that this mascara is best for those wanting natural looking lashes. If you want a va-va voom, high impact look, this is probably not the product for you.
I've been using Estée Lauder's More Than Mascara for several years and even though I've tried other mascaras, I've come back to this one. It's the best!