I remember when this first came out. Since then I have always had some on hand. I use the powder to dust my sheets and pillows. In the summer after a long hot day to side under the cool sheets that are subtly dusted in Beautiful is a perfect way to end the day. My daughters are grown but they still use it on their sheets as well. My oldest lives several states away and she said it always reminds her of snuggling up as a little girl feeling safe and secure.