Lots of color, but not overwhelming. A perfect pop of color, but doesn't sit on my skin and look heavy. Also, a great neutral color for any skin type; I bought the coral. I mix it with the sunbeam shimmer to give it more depth when I want that look.
I love Trish McEvoy products and this blush is no exception. It is a great color for all skin types. You can build up the color if you like, or just keep it simple. I also use her finishing powder to get perfect results.