This is my favorite lipstick. The color, consistency and lack of rubbing off or transferring makes it my favorite. It doesn't bleed or kiss off. It's a beautiful shade of red also. I own many fine brands, but again, by far this is my favorite. Also, it doesn't wear off easily while eating. Chanel perfected this. Many long lasting lip colors make your lips look dry. This one does not, and although not necessary, the gloss make it look even better.
I love this lip color. It lasts all day, and it feels wonderful. This doesn't dry my lips like other matte lip colors I have tried. I reapply the gloss throughout the day and my lips stay hydrated and glossy without losing the color. No gross taste which is very important to me.