Although I was shown this item in store before, I always opted to go with pricier name brand equivalents. But when they all dried out halfway through the jar, I finally gave MAC a chance, and I am thrilled with it! The color is a dark brown, it’s buttery soft, and goes on smoothly. Even if it does dry out (just started the jar two weeeks ago), the lower price point still makes this my new go to eyeliner.