I was looking for a lip primer that helped stop feathering but still moisturized the lips. I also wanted one that would help with pure staying power. This product actually met all of requirements.
Lets the lipstick glide on smoothly. I used it together with the Mac ruby woo lipstick, which some have colplained is drying, but I have found that this keeps my lips hydrated.
Love this stuff. Smells lovely, feels nice, and most importantly, keeps whatever I apply after it on for a significant amount of time. Would definitely repurchase.