My husband would NOT wear flip flops until I purchased him a pair of Reef's - now he wears them all time during summer and for tropical travel. He insists they are the most comfortable and is a look that goes with anything he is wearing! As his wife, I'm always relieved when he selects them as his first choice for footwear - I think they're an awesome look. Typical, right ... husband goes for comfort; wife goes for the "look!" He has several pairs too to go with whatever color combination he's wearing ... swim trunks to day time to night time. Our household gives them a rating of 10.