Classic, perfect, change nothing. This balm is with me everywhere, and my spouse is hooked, as well. Tiny amount does the trick, doesn't have a funky smell or flavor, and it lasts for hours.
If I had read the reviews of this product on the Kiehl's website first, I would not have purchased it. It seems like people much prefer the balm in the jar which has been discontinued, and most people feel this is a poor substitute. I tried it once and immediately packed it up to send back. It is greasy, and does not feel moisturizing. It just feels like you have regular vaseline on your lips. Because of the consistency, it doesn't really feel like a "balm," which I would expect would be more solid. The application is not what I expected - you squeeze it out and have to apply with your finger. You cannot apply directly to the lips from the tube. Not at all what I was looking for. Very disappointing product, and as one reviewer said, seems outdated in formula, feel, and application.
Very helpful no more dry lip. BEST LIPBALM EVER. Totally overpriced, but I have found that this lip balm really does heal even the most painful, cold-blasted, wintery-chapped lips... Amazing and I love it.