I was hesitant to order these facial squares mainly for the price. I have used the cotton rounds from my local grocery store for years for my toner. And they seemed to work fine. I thought I would give these a try based on the reviews. Well, in this case, price does matter. These are the softest and gentlest cotton puffs I have ever tried. I am sold on these and never going back to the cheapies. If you splurge on one thing, make it the Shiseido puffs.You won't regret it.