This is the coolest thing! I was just scanning the site, saw this, and it sounded interesting, so I figured I'd try it out. Holy Cow, I love it more than any blush I've ever owned! This clear gel turns pink on my cheeks and creates the most natural flush. I'm not a fan of pink blushes, but again, this looks so natural, it's perfect. And I imagine it will last a long time since I only need to use a tiny amount to get the perfect color.