I couldn't decide if I really wanted to spend the money on a blush, since they usually wipe away on me by the end of the day ( I don't wear foundation and touch my face a lot during the day). I tried a cheaper alternative that is similar in color but it just didn't last and I had to apply A LOT to get color on my cheek. One time using this and it is AMAZING! Just a little bit on my cheeks lasts all day. Definitely will be repurchasing this if it ever runs out! I got the coral sugar and it is a perfect flush match for my skin tone.