I was looking for an alternative to using liquid foundation, since I felt like my skin wasn't able to breathe and I was breaking out (I have sensitive skin when it comes to acne). I also wanted something natural and soft looking, as opposed to the 'cakey' look powder can give. and. . . I LOVE this foundation. It is so soft and goes on so smooth and evenly with very little effort on my part. I usually just do one layer with the sponge and follow up with a bit of powder on a large brush. It lasts all day without any primer, I only use lotion before applying.