I have tried several brands of eyeshadow primer and Laura Mercier is the best by far. It creates the perfect base for my eyeshadow and gives it lasting coverage. With other brands, eyeshadow gets lost on my eyelid but with Laura Mercier, my eyeshadow color is enriched. It makes such a difference to my eye makeup routine, that without this primer, there is no point in wearing eyeshadow. I use Wheat for a wonderfully neutral base.