Easy To Apply And Goes On Smoothly With A Foundation Brush Or A Beauty Blender Sponge. If I Want The Foundation To Have Light Coverage, I Apply A Very Small Amount About The Size Of A Quarter Evenly Around My Entire Face And I Have Very Dry Skin Naturally And I Must Admit That This Product Can Work Well As A Bb Cream For Everyday Coverage. If I Want Fuller Coverage, I Apply My Of The Foundation Underneath My Eyes With A Finger And Tap It Around Until The Pigmented Foundation Evens Out. When The Foundation Dries, It Dries Out A Little Bit Darker Than The Shade It Was When You Apply It. Doesn't Feel Cakey And Isn't Too Translucent On The Face. I Have Tried Almost All Of The M.A.C Brand Foundations And I Must Say That This Foundation Is The Best One For My Dry Skin Type. It's An Essential Must Have. I Have Been Owning This Product For Over A Month Now And I Still Haven't Gone Though 1 Fourth Of The Tube Yet. It Lasts Forever!