Purchased the color "Spirit" online, and it was a bad choice for me. In addition to being much darker than I expected, I discovered I am not at all a fan of the semi-matte look (so most definitely will not be a fan of matte, either). At least now I know, but an unfortunate purchase on my part, as I won't be wearing this. For those who do like this look, it does seem to be creamy and moisturizing. It's just not for me. Lesson learned, check colors and finish in the store first!