I'm pretty fair, so I worry that self tanners will look fake on me. This gives just enough color. It goes on smoothly with a hint of color that develops over several hours. I'm planning on using this to look a bit more healthy this winter.
This is a really good lotion for a sun kissed look. In fact, I would use it sparingly at first so it doesnt get too dark. It lasted a good 3-4 days with one application even though I washed my face daily. It is the best product I've ever tried (and I've tried quite a few) for an even, beautiful tan on my face. It has a tint so you can tell exactly where it has been applied and I didn't have any uneven coverage at all.