Every time I use another mascara! I always end up coming back to this one. It doesn't take the curl out of my lashes (from the lash curler) like other mascaras do.
I have been using this mascara for years, and it's my #1 favorite without a doubt. It goes on smoothly, no clumps! It makes my lashes look dark and much longer. Also comes off easily enough and doesn't leave a mess.