This mascara is simply amazing. No exaggeration. Here's specifically why I consider it to be the best mascara I've ever used:
1) It's extremely lightweight, which allows your lashes to not get weighed down and also allows the curl to stay intact. Note, I have straight lashes that require curling before any mascara use and often mascara's will pull the curl out. This doesn't do that. Another advantage of it being lightweight is that it is easy to build coats and it doesn't clump, at all.
2) The black pigment is dark and noticeable. Usually, it's hard to nail both a lightweight texture while also being nice and dark and noticeable. This does both and totally nails it.
3) It's actually not that expensive in the grand scheme of things, in my opinion, lashes are extremely important and $32 is not much to pay for a tube that'll last a few months at the very least. What is that? 8 lattes or 4 cocktails? Plus, it delivers. Which really makes it worth every penny.
4) The brush is awesome. I used to use Dior and one of my favorite things about Diorshow was the brush. This brush is better. A lot better. I will never go back.
5) It rarely flakes off. I say rarely because I've had it for months and I can only think of two times I've noticed a few flakes - one time was after being at the pool all day and the other was after the gym. Both tolerable in my book. Plus, it's so easy to wash off, so that makes up for it.
All in all, I'm a picky/perfectionist-type consumer and this mascara rocks my world.
Tried this product for the first time....it's amazing. I first applied lash primer then "Eyes to Kill Mascara," the mascara is fabulous, light, doesn't clump or run and it thickens & lengthens my lashes with one swipe of the wand. Will purchase again. This is the best mascara I've ever used.