I rarely write reviews but I feel like this mascara is a bit of a sleeper and the people need to know about it. I have been using it for about 2 months and I have come to love it as a daytime mascara. At first I thought the coverage was too thin but i kept using it because it went on nicely (brush is great) and didn't clump or goop + it has lash conditioners so I thought I'd keep using it. I now feel like it has really lengthened my lashes and I have learned to use the brush so that it gives a nice fluttery but natural look. I really was going to trade it in for my usual Kevin Aucoin but I have to say I've come to appreciate the sophisticated look this mascara gives and I am pretty sure my lashes are in much better condition. When I want something more dramatic I do reach for the KA but for a daytime look + the conditioners I will stick with this.