I absolutely love this lip balm! I have sensitive lips and sometimes some matte lipsticks wreck havoc on my lips (but for some insane reason I can't stop wearing them.... don't ask why). I really feel like this lip balm is SUPER MOISTURIZING and probably has some sort of healing ability which helps my lips get back to soft and smooth lips ... it's like MAGIC! Give it a shot and you won't be disappointed since cooler and colder days are ahead of us.