I had to return it. Couldn't justify keeping it for the price. I was really expecting more from a product this expensive but it really is nothing special. I would put it at night and in the morning. It quickly absorbs or rubs off with no trace of it left. Gives no color either and it's messy to apply.
I have been using this for 8 years - I keep one in my purse and one by my toothbrush to use before bed! Nothing quite like it. Your lips will be soft and plumpy. It melts right in like a moisturizer. I can tell the difference if I forget to use it. You need a mini lip brush and you just need a tad. My little jar lasts me 7-9 months! And it smells amazing. There's no taste.
I never thought I would spend 30.00 dollars on a lip bam but felt like splurging, especially knowing I could return it if I didn't like it. Wow for me because as it turns out, I really like this balm!!! Feels wonderful on my lips, moisturizers wonderfully and even smells good. A little goes a long way. I already bought my daughter one for her birthday. She is going to love it!!