I love pink and just started wearing lip gloss. The color in the bottle is the color on your lips. It doesn't fade out of dull once you put it on. It's not sticky and you only have to reapply after eating or drinking. This is my favorite lip gloss.
I do like the Burberry Lip Glow gloss, just was not crazy about the color. I ordered the Brick Red which was too much of an orange/brown red for me. The formula is nice. feels really great on, and is more long lasting than some of the other $30 range glosses. I returned this item & may try a different color although it's just incredibly hard to pick these colors off the internet as this brand is not carried in stores in any locations where I am. So far, all Burberry beauty products I've tried have been just as outstanding as their clothes and I love the line and the quality that goes into them. My favorite gloss, however, is still the Tom Ford.
I bought this in nude rose, which has no color payoff. This gloss goes on well, is smooth, moisturizing, and has staying power, but is not remarkable by any means. Doe foot applicator seems a little small to me..(I have to dip it several times to get a good coating).