I LOVE this Color and Lipstick brand!!! I've been searching for the right tone of red for years and I finally found my match because it has an orangy tint and it's nice and bright! It also lasts on Day to night! I only reapply once because I'm wearing a face mask so it wipes off a little lol... It is a creamy lipstick, Love it and I hope it Never discontinues!!! I am fair skinned with dark blonde hair.