I never thought I'd leave Chanel, but I have. The Rouge Pur Couture is amazing! It's creamy and comfortable plus it lasts for *hours* -- without using pencil and without a single touch up. Not so for Chanel, which is either too dry and uncomfortable or too wet and gone quickly. Sorry Chanel - I'm leaving you. This stuff is worth every penny -- do not walk, run to pick one up.
I can't believe it took me so long to switch, but I'm glad I did. This is the best lipstick I have ever used, and I have used several brands. It is lush and rich, the colors are fantastic, and it lasts. Yes, it costs more, but it is absolutely worth it. I don't have to use it again and again. I will definitely use this again.