My husband has been wearing the smartcare shirts--both trim fit and traditional fit--for years. They have always been great shirts, both well-fitting and hard wearing, and they really do come out of the dryer crisp and ready to wear. He's always worn the same size in both fits.
He hasn't lost any weight, but the current crop of these shirts are massive on him. We've had to go exclusively to the extra-trim fit high tech whatever shirts to get even close to a correct fit.
I ordered two of these shirts for my son during the anniversary sale. The blue hydrangea and lavender spray colors are much darker than the photos online. The lavender is much more purple than the photos show.