I've resisted the chubby stick in the past, but gave it a try after discovering that the shade that matched my previous lipstick only came in chubby stick. The color is just right and just the right amount--doesn't smear or rub off much, and the extra moisturizing helps my often-dry, chapped lips. I don't need to reapply as often. An extra Huge Thank You to Sandy W., Clinique specialist at Nordstrom Barton Creek Sq. in Austin for helping me select this lipstick, and for every beauty purchase I make there. She has expert knowledge and is the best!