I love this color because it reminds me of the 1960's fresh and summery. It's very moisturizing, and I think is a very flattering color for blondes. With just a hint of a tan, it's like summer all year round.
I have Pure Color lipstick in several colors and I love them all. The Pure Color lipstick is the first one I've found that doesn't leave my lips dry and rough. It lasts a long time and when it does wear off, my lips feel smooth and conditioned. I most recently bought "Hot Kiss" and the color is great. Not too red and not too pink. Pair it with Fig lip liner.