I'm never as tired as I look!! I had dark circles under my eyes and have been using different concealers for years, but nothing went on smoothy and lasted through the day. I feel young and I want to look young. I love Bobbi Brown products and often buy them, but for some silly reason, I've never tried her concealer...until now. It's easy to apply, glides over my skin and makes me look wide awake and ready for my day. I'm a happy (older) camper now. Oh, and if I put it on in the morning, I don't have to reapply it for a dinner date - it's still on and looking great on my skin!!